HEROIC
Consultancy | Advisory | Interim
Make it Distinctive
About HEROIC
With over 40 years of combined experience, HEROIC Marketing & Digital helps ambitious brands accelerate growth and win in the market. We've driven breakthrough results for some of the world’s most recognized companies — from global giants like PepsiCo, FrieslandCampina, and IKEA, to digital leaders like Wehkamp.nl and Uitgekookt. Whether for FinTech innovators, consumer brands, or talent platforms like HeadFirst and USG People, we consistently deliver commercial impact at speed.
We’re on a mission to elevate revenue and profitability for 100+ businesses in the coming decade. How? With proven playbooks, strategic clarity, and execution power. Our HEROIC approach blends bold thinking with commercial discipline — built to deliver fast, measurable, and lasting growth.
Ready to build your next leap? Let's make it HEROIC.
Our Vision
+103%
Revenue growth for a Payment FinTech leader
+20%
From <1% to >20% online market share in 3 years for a Home Retailer
+100M
Incremental revenue growth for a FMCG Brand through Innovation
Brands we've helped grow.
Strategy. Product. Brand.
E-commerce. Marketing.
Our HEROIC Approach
H
Harnessing Expertise: With a team of seasoned professionals, we bring unparalleled expertise to every project, ensuring we're equipped to tackle your unique challenges.
E
Extraordinary Results: Extraordinary is our standard. We don't settle for mediocrity; we drive results that exceed expectations.
R
Rapid Transformation: Time is of the essence. We excel in facilitating swift, meaningful change that translates into tangible growth.
O
Outstanding Innovation: Innovation fuels our strategies, and we stay at the forefront of industry trends to keep you ahead of the curve.
I
Inspired Collaboration: We don't just work for you; we work with you. Collaboration and partnership are at the heart of what we do.
C
Customer-Centric Focus: Your success is our top priority. We tailor our solutions to meet your specific needs, ensuring that your goals become our goals.
BRANDS X HEROIC
IKEA
BRAND REPOSITIONING LAUNCHING ECOMMERCE
DATA DRIVEN MARKETING
ACCELL GROUP
PRODUCT INNOVATION
LAUNCH D2C & B2B2C
OMNICHANNEL RETAIL
BRAND BUILDING
IMPROVE PROFITABILITY
01
03
02
D2C Fashion - Beauty
Retail - Multi Channel
Micromobility - Tech
WEHKAMP.NL
BRAND REPOSITIONING
DIGITAL MARKETING
REVENUE & PROFIT ACCELERATION
BHN NETWORK
PROFIT ACCELERATION
BUSINESS DEVELOPMENT
PRODUCT & TECH
TURNAROUND ECOMMERCE
DIGITAL MARKETING
SCALE UP ORGANIZATION
04
05
UITGEKOOKT.NL
ECOMMERCE GROWTH
BRAND BUILDING
PRODUCT & TECH
DIGITAL MARKETING
D2C Food delivery
FinTech - Retail - D2C - B2B
07
FMCG
06
HR Tech - Recruitment
HEADFIRST
PRODUCT & TECH
USER GROWTH
SCALING HR PLATFORMS
DIGITAL MARKETING
PEPSICO
TURNING INSIGHTS INTO BOLD INNOVATIONS & IMPACTFULL BRAND MARKETING
09
HR Tech - Recruitment
08
FOOD RETAIL - D2C
SUPERUNIE
ECOMMERCE
PRODUCT INNOVATION
DIGITAL MARKETING
USG PEOPLE
BRAND MARKETING
USER GROWTH
DIGITAL MARKETING
Recognized. Rewarded. Proven.
We’ve been honored with 17 industry awards that celebrate the commercial and creative impact of our work — from Advertiser of the Year to Webshop Awards, Food Innovation Awards, Design Awards, multiple EFFIEs, and more.
But what matters even more? The trust and praise we’ve consistently earned from the CEOs and leadership teams we’ve partnered with. Because in the end, it’s not about trophies — it’s about driving real growth in revenue and profitability.
SERVICES
At HEROIC, we don’t just advise — we build. The HEROIC approach is grounded in decades of hands-on experience scaling distinctive brands at leading global companies. We specialize in creating clarity and momentum in fast-moving markets, with a proven track record in growing high-performance D2C and ecommerce businesses.
We start with rigorous strategic foundations — using world-class brand frameworks, market intelligence, and deep digital expertise — to identify the true drivers and blockers of growth inside and outside your organization. From there, we define a crystal-clear positioning that ensures your brand stands out, earns attention, and drives conversion.
With that strategic clarity, we create bold, magnetic customer propositions — from cutting-edge tech products to irresistible consumer offerings. Our team has deep capabilities across technology, digital marketing, product innovation, and business model transformation. Whether it’s building your next digital platform, refining your ecommerce funnel, or reimagining your category, we move fast and execute with precision.
This is not consultancy-as-usual. The HEROIC approach is built for impact — execution-focused, commercially sharp, and designed to deliver rapid and sustainable growth. We help you attract more customers, energize your organization, and win in the market with confidence.
Digital Transformation
Brand Positioning & Identity
Retail & E-commerce Growth
Digital Marketing & Innovation
Product & Proposition Innovation
Business Model Reinvention
Interim Management
We step in when performance needs to shift — fast. We lead critical roles across Leadership, Brand, Marketing, E-commerce, Employer Branding to unlock short-term impact and long-term value.
Board Advisor
No one leads alone. As your strategic sparring partner, we bring deep market and digital expertise to the boardroom — helping you navigate blind spots, explore bold ideas, and make sharper decisions.
Consultancy
We solve high-stakes brand and growth challenges. From repositioning and product innovation to new business models — we partner with organizations ready to transform and lead.